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Aurelien brand identity
Brief
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Aurelien is a conceptual yoga studio identity built around calm, movement and understated luxury. Inspired by the name’s connection to gold, the brand reinterprets traditional wellness aesthetics through warm natural tones, fluid forms and a sophisticated, human-centered visual language.
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Objective
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My goal was to create a distinctive identity that feels elevated without feeling exclusive. I developed a bespoke logotype and logomark, supported by a restrained visual system designed to translate seamlessly from the physical studio environment to digital, apparel and branded touchpoints.
Logo Process
Typography & Color Palette
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